x2i Inc. ("bluefabric," "we," "us," or "our") provides a supply chain intelligence fabric: data integration, contextualization, and API access for AI agents and supply chain platforms.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at bluefabric.ai, use our platform, or otherwise interact with our services. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.
When you register for a bluefabric account or interact with our sales team, we may collect your name, email address, job title, company name, phone number, and billing and payment information.
In the course of providing our platform, we process data that you connect or upload, including:
We process Customer Business Data solely to provide and maintain our services as described in your service agreement. bluefabric acts as a data processor with respect to Customer Business Data, and you, as the customer, remain the data controller.
We automatically collect certain information about how you interact with our platform, including pages visited and features used, session duration and frequency of use, browser type and device information, IP address, and referring URL and navigation patterns. Usage data is collected in anonymized and aggregated form and does not include personally identifiable information.
We use cookies and similar technologies to maintain your session and authentication state, remember your preferences and settings, and understand aggregated usage patterns to improve our platform. See Section 9 for more detail.
When you contact us via email, support channels, or other communications, we collect the content of those communications along with associated metadata such as timestamps and sender information.
bluefabric processes personal data on the following lawful bases under applicable data protection law:
We process your account information and customer business data as necessary to perform our contractual obligations, including providing access to the platform, processing your data, managing your account and user access, providing customer support, and issuing invoices.
We process certain data based on our legitimate interests, where those interests are not overridden by your rights and freedoms. These include analyzing anonymized and aggregated usage data to improve our platform, ensuring the security and integrity of our platform, and preventing fraud and abuse.
We process personal data where necessary to comply with applicable legal obligations, such as tax reporting, regulatory requirements, and responding to lawful requests from public authorities.
We use the information we collect to:
We do not sell your personal information or Customer Business Data.
We engage trusted third-party service providers (sub-processors) who assist us in operating our platform and delivering our services. These sub-processors process data on our behalf and are contractually bound to protect your information. Our sub-processors fall into the following categories:
A current list of sub-processors is available upon request by contacting privacy@bluefabric.ai.
When you connect bluefabric to your systems (WMS, TMS, ERP, and others), data flows between bluefabric and those systems as necessary to provide our services.
We may disclose your information if required to do so by law, in response to valid legal process (such as a court order or subpoena), or to protect the rights, property, or safety of bluefabric, our customers, or the public.
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such transfer and any changes to this Privacy Policy.
We never share data with third parties for marketing or advertising.
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
| Data Type | Retention Period |
|---|---|
| Account information | Duration of active subscription, plus 90 days after termination |
| Customer business data | Duration of active subscription; deleted within 90 days of account termination unless otherwise specified in your agreement |
| Usage analytics | Anonymized and aggregated; no personally identifiable information retained |
| Application and access logs | Up to 1 year |
| Communications data | 2 years from the date of the communication |
| Billing and payment records | As required by applicable tax and financial regulations |
Upon account termination, we delete or anonymize your data within the timeframes specified above. You may request earlier deletion by contacting privacy@bluefabric.ai.
We implement appropriate technical and organizational measures to protect your personal data, including:
Depending on your jurisdiction, you may have the following rights regarding your personal data:
If you are located in the EEA, you have the right to access your personal data, request rectification of inaccurate data, request erasure, restrict or object to processing, data portability, and lodge a complaint with a supervisory authority.
If you are located in the United Kingdom, you have equivalent rights under the UK General Data Protection Regulation and the Data Protection Act 2018. To lodge a complaint, you may contact the Information Commissioner's Office (ICO).
If you are a California resident, you have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act, including the right to know what personal information we collect, delete your personal information, correct inaccurate personal information, and opt out of the sale or sharing of personal information. bluefabric does not sell or share personal information for cross-context behavioral advertising.
To exercise any of these rights, please contact us at privacy@bluefabric.ai. We will respond within the timeframe required by applicable law (typically 30-45 days depending on jurisdiction). We may need to verify your identity before processing your request.
bluefabric is headquartered in the United States. Customer data is processed and stored in US-based data centers. If you are located in the EEA or UK, your personal data will be transferred to the United States for processing. We protect these transfers through Standard Contractual Clauses (SCCs) as approved by the European Commission and equivalent mechanisms recognized by applicable law.
We use essential cookies that are strictly necessary for the operation of our platform, including session cookies for authentication and login state, and security cookies for CSRF protection. Essential cookies cannot be disabled as they are required for the platform to function.
We use analytics tools that collect anonymized and aggregated data about feature usage and navigation patterns. No personally identifiable information is collected through analytics cookies.
We do not use advertising, marketing, or behavioral targeting cookies on our platform.
You may manage your cookie preferences through your browser settings. Disabling essential cookies may affect your ability to use the platform.
bluefabric is a B2B enterprise platform and is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. For significant changes, we will provide additional notice via email or through the platform.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
bluefabric Privacy
x2i Inc.
711 S Dearborn, Chicago, IL 60605, US
Email: privacy@bluefabric.ai
Website: bluefabric.ai